Outside Sales Representative

CAE | Wet Paint and Powder Coating Equipment

Department: Industrial Sales | Reports to: Craig, Sales Manager

Location: Home-based near customers; Denver or Milwaukee recruiting hubs

Schedule: Full time with approximately 60–80% travel

Position Summary

Elevated Industrial Solutions is developing its CAE business in wet paint and powder coating equipment. The Outside Sales Representative establishes customer and industry relationships, identifies new opportunities, and builds a sustainable customer base. This role combines proactive prospecting with consultative technical sales, customer follow-through, and coordination with manufacturers and internal specialists.

Sell wet paint and powder coating equipment and related application solutions to manufacturers, finishing shops, job shops, and original equipment manufacturers. Work with customers and company specialists to identify suitable equipment, system upgrades, and related supplies.

Essential Duties and Responsibilities

• Build a new customer base through prospecting, referrals, networking, and consistent follow-up. Establish relationships that generate new business, repeat orders, and profitable growth.
• Visit prospective customers to understand their finishing processes, production needs, and equipment challenges. Recommend practical equipment solutions and system upgrades.
• Develop trusted relationships with plant engineers, finishing supervisors, purchasing managers, and operations leaders. Maintain responsive support as new customers become long-term accounts.
• Prepare and present quotes, proposals, and equipment specifications. Negotiate pricing and terms within company authorization and coordinate approvals when needed.
• Partner with manufacturer representatives and vendors to maintain product knowledge and evaluate equipment options, application requirements, and customer needs.
• Coordinate with internal application specialists and service technicians on installation, startup, troubleshooting, and customer follow-up. Confirm scope and responsibilities before making commitments.
• Maintain accurate customer, pipeline, sales activity, and forecast records in company customer relationship management and quoting systems.
• Stay informed on coating regulations, volatile organic compound requirements, and industry developments affecting equipment selection. Consult qualified specialists for technical or compliance questions beyond the role’s expertise.
• Attend vendor training, trade shows, and industry events as needed. Follow company and customer site safety procedures and complete related duties as assigned.

Required Qualifications

• At least three years of outside sales experience selling wet paint, powder coating, or surface-finishing equipment, with demonstrated success developing customer relationships and generating new business.
• Working knowledge of wet paint spray equipment, powder coating systems, curing ovens, booths, and pretreatment processes.
• Consultative selling skills and the ability to interpret technical drawings and specifications and explain equipment solutions to customers.
• Strong communication, negotiation, organization, and relationship-building skills. Ability to manage customer follow-up and multiple sales opportunities independently.
• Proficiency with customer relationship management software and basic quoting and enterprise resource planning tools.
• Valid driver’s license, acceptable driving record, and authorization to drive for company business. Promptly report license restrictions or changes affecting driving eligibility.

Preferred Qualifications

• Established relationships with finishing shops, manufacturers, or job shops, and familiarity with major finishing-equipment brands.
• Experience in industrial distribution or manufacturer representative sales.

Travel and Work Environment

Home-based near customers, with Denver and Milwaukee as initial recruiting hubs. Candidates in other U.S. locations near relevant industrial customers will be considered. Travel is expected to account for approximately 60–80% of the role, including driving, customer visits, air travel, and overnight stays. The territory develops around customer opportunities as the business grows. Work includes office tasks and visits to industrial facilities where machinery, noise, dust, and coating processes may be present. Follow site rules and wear required personal protective equipment.

Essential activities include driving, sitting, standing, walking through customer facilities, using a computer or mobile device, reviewing equipment and specifications, and communicating with customers and coworkers. These duties may be performed with or without reasonable accommodation.

The company provides a vehicle and the equipment needed to perform the role.

Compensation and Benefits

Annual base salary: $70,000–$90,000, depending on relevant experience and technical knowledge, plus commissions under the company’s standard sales commission plan. Target total annual earnings: $100,000–$130,000 once the territory is established, depending on sales performance. Target earnings are not guaranteed; first-year commissions depend on pipeline development, closed business, and eligible collected gross profit.

Commission opportunity is uncapped. Commission eligibility, account attribution, gross profit calculations, and payment timing are governed by the company’s written sales commission plan.

• Medical, dental, and vision coverage, with selected employee-only plan options available at $0 monthly premiums. Dependent coverage is available at additional cost; deductibles, copays, and other costs for care apply.
• Employer-paid basic life insurance and accidental death and dismemberment coverage, with voluntary life, disability, and supplemental insurance options.
• Empower 401(k) plan with a 3% company safe harbor contribution, subject to plan terms, whether or not the employee contributes.
• Vacation, eight paid holidays including the employee’s birthday, and paid sick leave under applicable company policy and state requirements.
• Employee Assistance Program and eligible savings and spending accounts.

Eligibility, enrollment, contributions, and coverage are governed by current plan documents and company policies. Benefits may change. Commission eligibility, calculations, and payment terms will be provided in the approved written compensation plan.

Other Information

This description summarizes the role and may be updated as business needs change. Elevated Industrial Solutions provides equal employment opportunity and considers reasonable accommodation for qualified applicants and employees in accordance with applicable law.

How to Apply

Email Careers

Send your resume to careers@elevatedindustrial.com and include the position title in the subject line. If the button does not open your email application, copy the address into a new email.

Current EIS employees: identify yourself as an internal applicant and include your current role and location.